Harrison Pearce
Initial thoughts about 4 min Podcast
4 min Podcast Ideas:
One idea I have would be to use the sports commentary I take part in every week and create a podcast recapping one of the games or even multiple on that week. I could start the podcast off with speaking about the other games and then focus on one key game in general. I was thinking about potential guests and it will be me and somebody else in my class as my co-star then I could try and ask one of the coaches, fans or even one of the players from the coventry university games to join in.
Another Idea I had was to produce something around a certain movie or tv show for example almost like a movie/tv show review because I feel like there will be loads of sub topics I can include such as speaking about the plot, the characters, what I liked and disliked, the rating of the film etc. The one problem might be finding a guest who is an expert in that film/tv show because the guest will need to have a lot of knowledge on this subject.
Another Idea I had was trying to discover how big Basketball is in England because I do not think it still gets enough social media coverage compared to America. Statically Basketball is the 2nd most favourite sport in the UK but I wouldn’t have thought that due to the lack of social media coverage. I could investigate whether or not Basketball is a popular sport in the UK and how to grow the sport in general? is it due to the fact theres not enough opportunities for children and adults to play the sport? These are all questions I need to research about.
Another Idea I had was about marketing brands using YouTuber’s and social media influencers to generate more revenue for there business. If you look at the brands like hello fresh and air up they are constantly using YouTubers to promote there products through advertisements on there videos.
Main Idea for podcast: How social media affects sports teams and there players
Social media has revolutionised the world in many ways, and the way it impacts sports, athletes, and their families is often a detrimental effect. Social media platforms like Reddit, Twitter, Instagram, and YouTube have become a powerful tool in the world of sports, providing new avenues for fans, athletes, and teams to connect and engage with each other. The impact of social media on sports has been significant, and it has transformed the way the world consumes, shares, and discusses sports-related content. But due to most platforms having speech unmonitored, it results in toxic comments from the majority of the internet when an athlete does not perform to their full potential.
There are so many examples where criticism has been taken to far where its became abuse instead and I could discuss the negative impacts it has on some players mental health. You could look at it from both the fans perspective and how the players even use social media because there might be cases where players are focusing on social media to much to the point that it effects there own performances. I could speak about the unhealthy approval the players are trying to achieve through there constant social media highlights which can cause high pressure when they dont perfome to that standard in a big game especially in Basketball for example. With everybody on there phones it creates easy access for people to record something either positive or negative to be displayed on social media which is another discussion point. I could also speak about the comparison between old media vs new media in sports where people only got there sports news from newspapers or teletext for example and now everything is heavily online.
Initial Ideas about B2B Financial Magazine Feature
Potential ideas
One idea I had was based off the recent news story of university of Cambridge working with local pubs to get rid of there customers drinking large glasses of wine. The customers can only order medium and small glasses of wine which brings down the percentage of people getting so drunk at once and brings down the price at the same time. I will need to do more research into this feature to see the reasons why oxford university started this project to begin and see the progress there have made in the mean time.
Another idea could be the post office scandal in 2009 because it has just been a recent news story with itv making a drama tv series out of the whole miscarriage of justice where a faulty IT system caused loads of people to go to prison and have to pay back some money.
Information of this topic:
- Experts from University of Cambridge working alongside 21 pubs in 2021 and 2022 to end serving 250ml of wine.
- Evidence shows only serving 125ml and 175ml encourages more people to drink less and are now trying to do the same thing with beer.
- Reduced wine sales by 8 per cent but didn’t affect the revenue because of the high profit margins of the 125ml and 175ml servings.
- Managers at four premises received complaints while 2,000 pubs contacted didn’t want to indulge over the fact of doing the same idea with pints of beer instead as they didn’t want to see the uproar in complaints.
- Studies conclusively show that drinking too much damages organs like the brain, heart and liver and causes a subsequent risk of problems like high blood pressure, cancer and obesity.
- The NHS advises Brits not to drink more than 14 units per week on a regular basis, the equivalent of six pints of mid-strength beer or six medium glasses of wine.
- Researchers wanted to examine if the 250ml measure, which only became popular in the UK in the 90s, encouraged drinkers to consume more wine.
What is a B2B business feature?
B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers. A B2B transaction is conducted between two companies, such as wholesalers and online retailers. In most B2B business models, each organization benefits in some way and typically has similar negotiating powers.
The benefits of a B2B Business?
A b2b business feature is an exchange of productions, services or information between two businesses. B2B takes place when the business is sourcing materials, sourcing services and sourcing end products to resell. Large average deal size, A B2B company can grow sales with a smaller number of high-value deals compared to a B2C company, which may require thousands or even millions of individual sales. Higher switching costs, B2B customer loyalty is likely if they are satisfied with the product and service. In contrast, B2C customers can be finicky and not loyal, resulting in large churn rates. Large market potential, B2B companies can target enterprises across many industries and geographies, resulting in a big playing field. Or they can specialize in one industry, such as technology, and become leaders in that field. B2B organizations advertise their products and services and conduct business online, making it easy for clients to place bulk orders via an efficient digital transaction model. Faster delivery, Because B2B e-commerce tools make the sales process efficient for sellers, they accelerate the process for buyers.
Potential idea: Business profile on Gymshark
From this research I have done above about the benefits of a B2B business I feel Gymshark fall under all of these benefits such as large average deal size, higher switching costs, large market potential, B2B organizations advertise their products and faster delivery. I can write about why using all of these methods help to benefit a companies business. I need to mentation some financial stats and whether or not if the clothing is to expensive. Could also look at why the clothing is so expensive. Another idea was trying to find the revenue and profit stats of gymshark since the business started in 2012. Try to find out how much gymshark would spend on making there products and then compare that with the profit they would make.
Financial stats:
Gymshark is a British fitness apparel and accessories company founded by Ben Francis and Lewis Morgan in 2012. Revenue surpassed £100 million after just four years in operation. Gymshark sells a diverse range of men’s and women’s fitness apparel and accessories. The company markets these products through influencer marketing and regularly holds events to strengthen its community-centric brand. Gymshark employs the direct-to-consumer model, which means it has to absorb distribution and customer support costs. The company has made an operating profit of between 9 and 20% for the past six years. Today, Gymshark is worth around $1.45 billion – with products sold to consumers in 180 countries. Between 2014 and 2019, operating profit sat comfortably in the range of 9-20%. Pre-tax profit for the year to July 2020 was also healthy at £30.5 million. Gymshark generates revenue through several revenue streams: – Apparel Sales: Earnings from the sale of fitness wear. – Accessories Sales: Revenue from workout accessories. – Athlete Partnerships: Collaborative projects with athletes. – Online Store Sales: Income from online product sales.
Marketing Style:
Gymshark was one of the first companies to employ influencer marketing, donating its products to weight lifting and gym influencers on YouTube and Facebook. What’s more, the company regularly hosts various events in cities across the world where fans can meet famous athletes and apparel designers. Gymshark adopted a direct-to-consumer (DTC) model, bypassing traditional retail and selling directly to customers. While this allowed them to establish a closer relationship with their audience, it also meant they had to handle distribution and customer service costs themselves.
Final B2B Feature on Gymshark
How Gymshark became a worldwide brand
Have you ever wondered how influencer marketing pushed Gymshark up another level?
Founded by Ben Francis and Lewis Morgan in 2012, British fitness giants, Gymshark, was created to promote health and well-being through premium fitness apparel and accessories. Ben successfully created four fitness applications through just his first iPhone. He deployed fitness apps in several countries to help users. This creates your trainer in digital form giving the user advice whenever they need it. By being outward-facing and taking a lead on creative design, Ben achieved ways of earning enough money to stock other people’s clothing but quickly realized there wasn’t anything that they wanted to wear.
Ben Francis’s appetite for fitness inspired his initial ideas to create fitness clothing that he wanted to wear. Ben Francis’s apparel was an instant success, with Gymshark stock selling out on the first day of a fitness trade show in Birmingham. According to FourWeekMBA, Gymshark has become a well-recognized brand four years after its revenue surpassed £250,000. Today, Gymshark is estimated to be worth around £1.45 billion with products sold to consumers in 180 countries.
Gymshark has an excellent business model for selling products, marketing, expenses, and operating profit. The popularity of Gymshark apparel is largely due to the company’s marketing strategy. Gymshark was one of the first companies to employ influencer marketing, donating its products to weightlifting and gym influencers on YouTube and Facebook.
Yuvan Mutgukumar, a Coventry University business student, said,
“Gymshark adapted the direct-to-customer business model to cut out the middleman costs who developed it through their influencer marketing strategy.” This suggests that customers could only buy the products through online stores as that was a way around not having to pay for an actual store when Ben first started the business.
In the current media industry more broadly, influencer marketing is being utilised due to the successful nature of the accessibility on social media. Gymshark has a reach of more than 20 million due to influencer marketing. When people watch their favourite YouTubers promote Gymshark, then that will get more customers to buy the clothing as they want to mimic the influencer’s style. One example of this would be Ethan Payne from the sidemen because he went through a massive body transformation which he documented on his YouTube. As a result of this, he became a Gymshark athlete where people will be inspired to look like him.
In 2022, Gymshark opened its first store on Regent Street in London where customers can buy their products and even do workouts as well. There are plans to open a second store at Westfield Stratford City in the summer of 2024. In conclusion, Gymshark is a worldwide company that is loved by billions of people because Ben Francis noticed a gap in the market and hasn’t looked back since, creating a sustainable company for years to come.
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